Google is constantly updating its search algorithm to improve the quality of its search results and provide the best user experience possible. These updates can have a significant impact on the visibility and ranking of websites in search results, so it’s important for digital marketers to stay up-to-date with the latest changes.
Here are some of the most important Google algorithm updates that you should be aware of:
Panda: Launched in 2011, this update aimed to penalize websites with low-quality, duplicate, or thin content.
Penguin: Launched in 2012, this update targeted websites using manipulative link building tactics, such as buying links or participating in link schemes.
Hummingbird: Launched in 2013, this update focused on improving the relevance and accuracy of search results by better understanding the context and meaning behind search queries.
Pigeon: Launched in 2014, this update aimed to improve the local search results by better incorporating local signals, such as distance and location.
Mobile-Friendly Update: Launched in 2015, this update gave a ranking boost to mobile-friendly websites in mobile search results.
RankBrain: Launched in 2015, this update is a machine learning-based algorithm that helps Google better understand the meaning behind search queries and provide more relevant search results.
BERT: Launched in 2019, this update focuses on improving the understanding of natural language in search queries, helping Google to provide more relevant search results.
Core Update: A regular update to Google’s algorithm that focuses on improving the overall quality of its search results.
It’s important to note that these are just a few of the many updates that Google has rolled out over the years. Google is always experimenting with new algorithms and updates, so it’s important to stay informed and adapt your digital marketing strategies accordingly.
